There are looks you never forget.
Quiet – yet lingering in the room.
WIMPERNWERK is not a mascara you simply apply.
It is the final, defining accent. The quiet conclusion to a moment that convinces – without needing to explain itself.
This ritual is for your gaze.
HOW TO USE
Step by step – for a gaze that lingers.
Step 1 – Preparation
Begin with clean, well-cared-for lashes. Carefully remove every trace of the previous day’s make-up – a clean lash line is the foundation of precise definition. If desired, apply a lash serum beforehand and allow it to absorb completely.
Step 2 – Positioning
Place the precision brush as close to the lash line as possible. This moment makes all the difference: starting deep at the roots lifts the lashes, opens the eyes and creates the foundation for maximum length.
Step 3 – Application
Guide the brush from root to tip in gentle zigzag movements. This technique separates every lash, distributes the formula evenly and prevents clumping. The result: a fanned-out, clearly defined finish – from the very first coat.
Step 4 – Intensity
A single, precise coat is enough for a natural daytime look. For greater volume and depth – in the evening, for example – apply a second or third fine coat before the previous one has dried completely. The formula builds to a velvety finish without ever appearing heavy or unnatural.
Step 5 – The finishing touch
Use the fine tip of the brush on the lower lashes for exceptionally precise definition without transfer. A gaze perfected in every detail needs no correction – it is simply complete.
What makes WIMPERNWERK exceptional ▼
Most mascaras ask a question: volume or care? Colour or comfort? WIMPERNWERK asks no such question.
The buildable formula envelops every lash from root to tip – with intense mineral colour and carefully selected conditioning ingredients. The result is a mascara that feels entirely natural: expressive, yet never excessive. Present, yet never loud.
From the very first stroke, the colour appears even, intense and precise – no reworking, no clumping, no compromise.
The active and conditioning ingredients – quality you can feel ▼
An ordinary mascara adds colour. WIMPERNWERK conditions – while adding colour with a precision you can feel.
Pea peptide (Pisum Sativum Peptide) – A modern conditioning ingredient for lashes that appear stronger and well cared for.
Castor oil (Ricinus Communis Seed Oil) – Softening, for a comfortable and flexible feel throughout wear.
Olive-derived ingredients (Olea Europaea Oil Unsaponifiables) – Valuable lipids that preserve suppleness during wear.
Glycerin & trehalose – help retain moisture and prevent a brittle, rigid feel.
Plant-based waxes (sunflower and carnauba waxes) – Structure, adherence and stability for controlled application.
Pullulan & acacia gum – form a flexible film for enveloping, defining and separating the lashes cleanly.
Natural mineral pigments (CI 77499) – Intense black without synthetic colourants.
Each of these ingredients was chosen for what it accomplishes beyond the visible – for what can be felt on the skin, on the lashes and throughout wear. This is not a given. It is a deliberate choice.
The colour – and the meaning behind it ▼
Deep black. Never harsh. Never artificial. Black as it should be: rich, warm and luminous from within.
For centuries, black has been the colour of elegance – never of effort. In its purest mineral form, it becomes the colour of a woman who knows that a single look can say more than a thousand words.
Who is WIMPERNWERK made for ▼
Fine or sparse lashes: The lightweight texture enhances natural length without weighing lashes down.
Lack of definition: The precision brush separates and lifts every individual lash.
Buildable volume: From natural elegance to an expressive evening look – controlled, never excessive.
Sensitive eyes: Vegan, gluten-free and nut-free – with consciously selected ingredients.
In essence: this mascara is for every woman who carries her gaze with conviction.
Day and evening – two gazes, one mascara ▼
Daytime look
One precise coat – open, awake, effortless. Paired with a subtle complexion, it creates a gaze that carries you from morning to evening without ever needing to explain itself.
Evening look
Two to three coats, deeper black and more precise definition. Paired with expressive eyeshadow, it creates a gaze whose effect continues to resonate and remains deeply memorable.
“Not needing to stand out.
Simply – being seen.”
ANTLITZWERK – Care. Colour. Expression.