Clean hair is not the beginning of care.
It is the foundation for everything that follows.
SEIDENTHRON is not a shampoo you simply lather and rinse away.
It is the first act of a ritual – conscious, careful and created to the standard deserved by hair that should feel like silk.
This ritual is for your hair. And for the moment you give it.
HOW TO USE
Before every treatment – for hair ready to be crowned.
Step 1 – Preparation
Thoroughly wet the hair with warm water until every strand is completely saturated. Warm water gently opens the cuticle – preparing the hair to receive what it needs. This first moment of awareness is not a detail. It is the beginning.
Step 2 – Application
Place a suitable amount of SEIDENTHRON in your palms and work it into a lather between your fingers. Then massage gently into the scalp and lengths – without pressure, without haste. The fine lather envelops every strand and lifts away residue without disturbing the hair’s natural balance.
Step 3 – Massage
Using the fingertips – never the nails – make gentle circular movements over the scalp. No rubbing. No pulling. This gesture is more than cleansing: it stimulates circulation, frees the scalp and gives the ritual its depth.
Step 4 – Rinsing
Rinse thoroughly with clear water that is slightly cooler than the water used for lathering. The lower temperature helps close the cuticle and seal in shine. The hair already feels different: lighter, clearer, alive.
Step 5 – The finishing touch
Gently press excess water from the hair – never rub. The hair is now ready. Ready for SEIDENKRONE. Ready for the crown that only finds its meaning upon this throne.
What makes SEIDENTHRON exceptional ▼
Most shampoos cleanse. SEIDENTHRON prepares – and that is a fundamental difference.
The formula removes residue and build-up without drying the hair or irritating the scalp. Betaine tempers the cleansing action of the surfactants. Wheat protein begins smoothing the hair surface during washing. Organic Camellia extract from black tea gives the hair its first visible shine – even before conditioner follows.
The result is not a promise. It is a feeling you recognise after the very first rinse.
The active ingredients – selected with precision ▼
Every ingredient in SEIDENTHRON has a purpose. No fillers. No compromise.
Betaine – A natural moisture-binding factor derived from sugar beet. Softens the cleansing action, preserves the hair’s natural moisture and leaves it feeling soft and flexible.
Hydrolysed wheat protein – Forms a protective layer around the hair fibre, smooths the raised surface and reinforces the structure of stressed lengths.
Organic Camellia Sinensis (black tea) leaf extract – Rich in natural antioxidants. Supports scalp vitality and imparts visible shine to the hair.
Organic Vaccinium Myrtillus (blueberry) fruit extract – Valuable botanicals that support the scalp and bring harmony to the conditioning composition.
Organic aloe vera – Soothes the scalp, provides moisture and forms the gentle foundation of the entire formula.
98% of these ingredients are of natural origin. Formulated in the Nordic laboratories of MÁDARA Cosmetics – in accordance with the COSMOS NATURAL standard.
The scent signature – smoky, green, unmistakable ▼
Smoky. Green. Woody. Distinctive.
SEIDENTHRON brings freshly cut grass, woody vetiver, lemon and cedarwood together in a composition that does not seek to please – but to remain. Mature, understated and quietly intense, it transforms the ritual into something sensorial.
A scent that never overwhelms. Yet is never forgotten.
Who is SEIDENTHRON made for ▼
Dull, lacklustre hair: Wheat protein and Camellia extract encourage visible shine from the very first wash.
Dry scalp or lengths: Betaine and aloe vera cleanse without drying.
Build-up from styling products: The formula thoroughly removes residue and prepares the hair perfectly for care.
Hair regularly blow-dried or styled: Gentle cleansing that does not place additional strain on stressed lengths.
All hair types: Created for anyone who wishes to give their hair more than the ordinary.
In essence: for everyone who understands that good care begins with cleansing – not only afterwards.
The complete SEIDEN ritual ▼
SEIDENTHRON is the first step. But not the last.
SEIDENTHRON – The shampoo
Cleanses. Prepares. Lays the foundation. The throne upon which everything begins.
SEIDENKRONE – The conditioner
Conditions. Completes. Crowns. The crown that only finds its meaning upon this throne.
Together, they create a ritual that needs no explanation – only to be felt.
Hair that is ready –
for the crown they deserve.
ANTLITZWERK – Care. Ritual. Expression.